Looking Ahead – Content Marketing and Social Media Plan for 2013

Like many others, we consultants want to share with you what we know about the web landscape, how innovations can help drive your social media marketing. What should we should expect in 2013 in the overall webscape of social media, content marketing, mobile and more. 

One trend we will see in 2013 is that your company’s behavior, practices and consistency online in social, content and marketing will matter more in 2013 than ever before. Social media experts and web marketers everywhere are wondering…

  • What’s next in the mobile web? What’s next in mobile device payments?
  • What innovations in small business content and web marketing will we see more of in 2013? 
  • Will Google+ finally fulfill its ambitions with online users?
  • Does Pinterest matter for content marketing? How can companies best use the photo service? 
  • Where and how does Facebook fit into all of this? 

Let’s check out what some of the top names in Internet marketing are finding:

– Ryan Holmes (Hootsuite’s CEO) described his thoughts on expected social web trends in 2013 to Fast Company. In the article, Holmes noted some obvious factors we’ve already seen plenty of in 2012, like continued growth for mobile social media usage and social advertising.

I think we’re so already there in 2012, with everyone I know checking social media feeds and content opportunities online using their mobile devices. And need I say more about the ubiquity (and irritability) of social advertising? It’s already here, especially if you’re downloading free apps.

But one area stuck out from the Fast Company article: how social media education is going to become more formalized in companies. I think that’s a good thing. Holmes writes:

Read the full post on What’s Next for Social Media and Content Marketing in 2013?

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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