Why Non-Profits Have an Unfair Advantage with Social Media Marketing

This presentation is a follow up from 2009’s Arizona Coalition to End Homeless Conference. On October 15th, 2010, the presentation below was given to Maricopa Association of Governments and the many non-profits across Arizona that shared the morning with me to learn how to leverage social media to help the poor, the hungry, the homeless and to reach people in crisis across Arizona.

The first thing to note is that non-profit organizations have an advantage over other businesses when it comes to social media marketing. The reason is simple; non-profit organizations have a common mission for helping those in need. Isn’t this what social media marketing is all about by having a third party promoting a message to benefit another?

The Formula for Happiness (by Deepak Chopra)

  • 50% is a result of our first three years of life (based on external factors; particularly the people that we were around during that time)
  • 10% is based on the conditions of your life (Are you rich or poor? Does your environment fit your lifestyle? Are you secure?)
  • 40% is based the choices we make each day (making you feel good, helping others, etc.)


Find a cause that you care about, get involved and be a lot happier. If you need a push, mark your calendar for November 19th (7:30am-9am). Last year over 2,000 people dedicated their time and helped raise over $750,000 for St. Vincent de Paul. Learn more…

Read the full post on social media marketing for non-profits

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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